Archive for November, 2009

Locarno a right-for-site addition to its Kitsilano neighbourhood

Saturday, November 14th, 2009

Michelle Hopkins
Sun

Two outside walls between bedrooms and the city beyond is one of the noise-suppression measures in the Locarno homes. Another is air conditioning, which permits households to keep their doors and windows closed, even on the warmest days.

LOCARNO

Project location: west Kitsilano, Vancouver

Project size: 21 apartments

Residence size: 654 sq. ft. – 1,013 sq. ft.; 1 bed, 1 bed + den, 2 bed

Prices: studio, $429,900; 1 bed, from $495,900; 2 bed, from $629,900

Developer: Jericho West Developments Ltd. and Pantheon Developments Ltd.

Interior design: Lot 30 Design Studio

Sales centre address: 2020 Alma

Hours: by appointment

Telephone: 604-671-1025

E-mail: [email protected]

Occupancy: December

– – –

The Locarno new-home project is a residency opportunity in one of Vancouver’s original suburbs and most sought-after neighbourhoods and above an intersection, Fourth and Alma, that has figured so prominently in the aspirations of so many of us.

The prospects from the building are quintessential westside Vancouver: older, mostly detached residences on mostly big lots, most demonstrating decades of green-thumb pursuits, all fronting on tree-lined streets.

To the west is the West Point Grey neighbourhood and, beyond, the University of B.C. campus. To the east, north and south is the Kitsilano neighbourhood, the North Shore mountains always ensuring the newcomer is never lost.

Locarno‘s co-developer, Eric Fefer of Jericho West Developments Ltd., says the size of the Locarno apartments is appealing to professional couples or singles and neighbourhood residents who were downsizing.

The design of the building was aimed at sound-abatement. On school days, 306 eastbound buses and 319 westbound buses cross the intersection. Further, on a rainy Friday, more than 2,000 vehicles cross the intersection in the morning rush and 3,800 in the afternoon rush. “This is definitely an extremely busy intersection,” comments Wendy Stewart, a communications director for the City of Vancouver.

Locarno has been outfitted to minimize and even eliminate some of the sound, says Ken Chong, organizer of the Locarno sales and marketing campaign.

“All the windows along Alma and West Fourth are ‘thicker’ windows, and act as great sound buffers . . . as well, being that it is a concrete building, makes it an important factor in reducing the noise,” he says.

“It is the concrete and the two walls of glazing between sleeper and traffic, coupled with windows panes, which are generally double the thickness of standard window panes, that really cuts down on the noise level.

“The ‘air conditioning’ also works very well if it’s hot out and noisy out.”

For those environmentally conscious buyers, Locarno delivers with features such as: geothermal heating and cooling; LED lighting; and low-E windows. (Low-E glass stands for low emissivity glass, a technologically advanced, insulating glass that improves energy efficiency by reducing the transfer of heat or cold through windows).

“This is the first really sustainable project in this neighbourhood,” developer Fefer says. However, sustainability does come with a cost, but costs that will be covered in a few short years, Fefer says.

“The premium for the geothermal is about $15 per square foot, when you include the mechanical distribution throughout the building,” he says.

Those who are familiar with the Locarno location — the southeast corner of the intersection — might remember that it used to house a pharmacy, owned and operated by the Stearman family until the 1980s. George Tha then bought the property and the business, Fefer says.

“He only operated the pharmacy for a few years before he retired and rented the space out to various tenants, including the first-ever Plum Clothing store.” In the late 1980s, a fire destroyed the store and the lot remained vacant for years.

“George then grew the first community garden on the site and then after his death, his children sold us the property in 2006,” says Fefer.

© Copyright (c) The Vancouver Sun

A webcam with better night time vision

Saturday, November 14th, 2009

Gillian Shaw
Sun

LIFECAM CINEMA, MICROSOFT

VOYAGER PRO, PLANTRONICS

HP PHOTOSMART A646 COMPACT PRINTER

SOLO FX SPECIAL EDITION, ISKIN

LIFECAM CINEMA, MICROSOFT, $90

High-definition in a webcam, the LifeCam delivers clear video with its ClearFrame technology, helping to overcome less-than-optimal lighting conditions. With 16:9 widescreen video capture with up to 30 frames per second, this webcam works from close up — four inches from the webcam — to far away, automatically focusing to adjust to the distance. It delivers 5.0-megapixel stills and comes with a flexible base that bends to fit on notebook screens and monitors. www.microsoft.com/hardware

VOYAGER PRO, PLANTRONICS, $99

A noise-cancelling Bluetooth headset, this is created for comfort so you can wear it for long periods of time. It has three layers of protection from wind noise, and a range of up to 10 metres. Talk time is up to six hours on a battery charge, with stand-by time up to five days. Call reject, last-number redial and voice-activated dialing, with a mute function that turns off and on with a voice prompt. www.plantronics.com

HP PHOTOSMART A646 COMPACT PRINTER, $150 US

With its own handy carrying case, this compact portable printer weighs just over a kilogram and prints up to five-by-seven photos, including four-by-12-inch panorama shots and four-by-six photos and four-by-eight-inch photo cards. A 3.45-inch (8.7-cm) touchscreen lets you view, edit and personalize photos right on the printer, without having to hook up to a PC. Add captions and do slideshows on the touchscreen. USB connection or direct printing from Bluetooth-enabled mobile phones, memory cards, PictBridge cameras and USB thumb drives. Includes photo editing like red-eye removal and photo fixes. www.hp.com

SOLO FX SPECIAL EDITION, ISKIN, $35

Now that the iPhone is available through Telus and Bell as well as Rogers, it should be good news for the makers of iPhone covers, who offer an ever-expanding range of options. The solo FX SE from iSkin aims for glamour and elegance in protective cases for the iPhone 3G and 3GS. In three colours: black, pink and white. It comes with two protective screen films, one ultra clear and one a special FX mirror film. www.iskin.com

© Copyright (c) The Vancouver Sun

An expected rise in sales of 20% over 2008 still far below the boom years

Saturday, November 14th, 2009

A bounce-back, but no boom

Derrick Penner
Sun

British Columbia‘s real estate market should be seen as bouncing back but not booming, according to the B.C. Real Estate Association’s latest forecast.

While association chief economist Cameron Muir expects sales across B.C. to rise 20 per cent over 2008 levels to 82,900 units by the end of the year, that is still far below the boom years of 2002 to 2007.

And the picture is heavily influenced by near-record low mortgage rates that have stimulated sales during the recession, and by relatively higher levels of sales in the Lower Mainland.

B.C. home prices are “flirting with record highs” in some markets, which Muir said will once again squeeze buyers out of the market and help moderate sales over the next year.

Muir estimates the average home price in B.C. will rise two per cent over 2008 to a new record of $463,200 by the end of 2009. The average price in 2010 is expected to rise to $482,800.

“The expectation this time coming out of recession [is that] first, economic recovery is going to be a slow and gradual affair,” Muir said in an interview.

He said housing demand is going to be more in line with population growth rather than repeat the “kinds of increases” seen during 2002-07.

Muir’s assessment for the B.C. Real Estate Association is the latest forecast predicting a continuation of the province’s real-estate resurgence, albeit at below-peak levels.

He noted the 82,900 sales he expects to occur across B.C. this year will be close to B.C.’s 10-year average for annual sales, while next year’s forecast of 89,600 sales will only rise eight per cent from 2009.

That activity, however, isn’t being shared equally across the province. Muir said Metro Vancouver will account for 41 per cent of all sales in B.C., a proportion that is larger than usual for B.C.’s largest market.

Meanwhile, sales in the Kamloops region, South Okanagan, Kootenays and Northern B.C. are expected to be down from 2008.

Muir forecasts some of those regions, such as Kamloops, Kelowna and the South Okanagan, will experience stronger sales growth than Lower Mainland markets in 2010 as their economies improve.

However, some economists worry the current low interest is skewing the market’s picture.

“At this point, we are stealing activity from the future by accelerating buying activity,” Benjamin Tal, an economist with CIBC World Markets, said. “This means that activity in mid- to late-2010 and 2011 will not be as strong.”

Muir acknowledged that some of the sales occurring this year are the result of “pent-up demand” from buyers who sat out of the market last fall, but have been lured back in by low mortgage rates.

He added much of that demand has dried up and sales should level off in 2010.

Tal warned the story of Canadian real estate has been about affordability. Low mortgage rates have resulted in borrowers taking on larger mortgages, but Tal said those rates will rise at some point. “For many borrowers we might see a de facto doubling of their mortgage payments,” Tal said.

© Copyright (c) The Vancouver Sun

Real men sometimes need help

Saturday, November 14th, 2009

In these tough economic times, there are few role models to help men cope. So what’s a guy to do? Here’s what

Douglas Todd
Sun

Stu Hoover has seen first-hand the pressure, despair and repressed anger many men experience earning a living.

Hoover was having an after-work beer in a Calgary bar when two friends in the energy industry became embroiled in an intense “heart-to-heart” discussion about their difficult workplace.

Suddenly the conversation “literally exploded” and one of the friends punched the other in the face. The man who began the fight has never returned to his high-paying job, presumably out of shame. The beer-fuelled fight has also wound up in court.

“It was shocking. It was traumatizing,” says Hoover, 38, a trained economist who now lives in Vancouver. Hoover says many men move to oil-rich Alberta with one intention: to make as much money as they can for themselves and family.

To add to Calgary’s grim energy-industry reality, where many routinely bring home between $300,000 and $1 million a year, a few months after the barfight, Hoover was downsized out of his own job.

The bar battle was all the motivation Hoover needed to make the huge personal decision to say goodbye to other possibilities in the oil and gas sector and enroll last year in a University of B.C. counselling psychology master’s program.

Now Hoover is focusing on career-related men’s issues; or, as he says, “the place where economics meets psychology.”

Hoover believes his former friend “snapped” because, like many men, he was taking advantage of the numbing effects of alcohol to unload about his stress at work. But his deep-down pain was not being heard by his inebriated workmate.

Hoover knows things could have been different for his former colleagues. In the right context, he has come to learn in the past year or so that men can be there for other men, with, or especially without, alcohol.

After exploring profound personal changes in recent years, Hoover is joining other B.C. men in developing what might be considered a new kind of men’s movement, which is a little different from the one associated with poet Robert Bly in the 1980s and ’90s.

The time is more than right for men to learn how to back each other up, Hoover believes. The ceaseless pressure that men are feeling to keep themselves, spouses and children living in the “style to which they’re accustomed” has become more intense during this economic crisis.

Many have been calling it a “mancession.”

The word has been coined because this recession is hitting North American and European male workers far harder than female employees.

Jobs in the male-majority industries of construction and manufacturing have been flying out the door to low-wage countries, while female-dominated spheres such as health care, education and the public service have not been pummelled to the same degree.

As Hoover and anyone who understands males will say, there is no quicker way for most men to lose their identity — their sense of self-worth, their essential masculinity — than to be dumped out of a money-earning job. They feel like failures.

LOSING THEIR LIVELIHOODS

With Statistics Canada reporting this year that men are losing their livelihoods at four times the pace of women, some health care agencies are reporting that devastated men, their all-important “provider” image in shreds, are looking for someone to talk to.

Traditionally, men have had a great deal of trouble seeking help after losing a job or enduring other crises. In times of emotional chaos, the standing North American statistic is that, while one in three women seeks some sort of counselling, only one in seven men does.

How can battered men find hope?

In the midst of the “mancession,” some are making headway in responding to fellow males who are struggling with all kinds of downturns in their lives.

Innovative psychotherapists at the University of B.C. and throughout Metro Vancouver have been taking the lead in providing a safe place for men to air their sorrow and dreams: in the company of other men.

Hoover has worked in various ways with UBC educational psychology professor Marvin Westwood and Dr. David Kuhl, who also works for Providence Health Care.

They are coming up with a new vocabulary, sometimes literally, to help men better understand and support each other.

Over the years, Westwood and Kuhl have led more than 50 workshops for men everywhere from Bowen Island to the Rocky Mountains. Participants have ranged from grandfathers to young male adults.

Westwood and Kuhl recognize it can be a tough time to be a man these days, especially in a harsh economy.

While jobs for traditional male “breadwinners” are increasingly under threat — and women now make up half the workforce in North America — the gender balance in higher education has shifted, leaving many men off balance.

Men are wondering, Kuhl says, how they fit in as “minorities” in academia, where roughly 60 per cent of those enrolled in most Canadian undergraduate, graduate and professional schools are now female.

Larry Green, a Vancouver therapist who has specialized in working with older and especially younger men, says some women have long had to endure being treated as “sex objects.”

But men, more subtly, have unconsciously been treated by the culture as “success objects,” valued mainly for their ability to be productive: providers who put food on the table.

With this recession highlighting how the economy may be slowly shifting against men, their upheaval is exacerbated.

To add to the crisis, North American culture continues to fail to offer up many models for what it means to be a healthy male.

The mass media and entertainment industries are full of destructive and contradictory images, ranging from men as helpless buffoons to men as unfeeling action figures.

There are few models of manhood embodying strength and integrity.

WHERE TO GO FOR SUPPORT

Do real men work out problems on their own?

Or is their somewhere they can go for support?

Westwood, 65, and Kuhl, 55, are finding that most men — just as they are quick to physically lend a hand to men on a sports team or to build a garage — also give a damn about the inner pressures on their fellow male travellers.

“Men want to help other men,” says Westwood. In an environment that guarantees confidentiality and safety, he says they can easily learn how to be there at an emotional level for other men.

“Men don’t want to be coddled by other men. They just want to be seen for who they are. And as they tell their stories, they can be more honest about how they experience life,” Westwood says.

Canadian men looking for mutual support are finding something different than they did in the 1990s, when Bly, the acclaimed American poet and author of the best-seller, Iron John, was leading the so-called “mytho-poetic” men’s movement.

It emphasized literature, psychological archetypes and wilderness retreats as paths to men’s wholeness.

Bly often talked about how crucial it was for men to come together over their “grief,” to regret those things they never got in a society that values them mostly for work and winning.

What is different about men’s psychological efforts in the 21st century?

Westwood, Kuhl, Hoover and colleagues have worked with high-flying executives, lawyers, police officers, health care workers, clergy, teachers, professors and more.

They have a particular specialty in lending a hand to Canada’s battle-worn soldiers, the kind of guys our culture often refers to as “men’s men.”

The men’s group leaders are coming to understand the kinds of approaches that leave men feeling cold and isolated or, alternatively, light them up.

They’re even finding out which words work for men and which don’t. They’re developing a new vocabulary for men.

For instance, the men’s group leaders don’t talk about men becoming more “sensitive.”

Men aren’t drawn to that, and neither, really, are most women. “Sensitive” men are associated with soft ones, even wimps, who don’t stand up for anything.

Instead, Westwood, Kuhl and those who co-lead groups with them, talk about men who are “honourable.”

DEFINING ‘HONOURABLE’

An honourable man, they say, is honest, including about himself. “He knows his strengths and weaknesses.”

An honourable man is not afraid to combine “vulnerability and competency.” An honourable man is willing to be unpopular.

The 20th-century call for men to share their “feelings” has also worn a bit thin these days.

Instead, Westwood and Kuhl urge men to “express” themselves or, better yet, tell their “story.”

The new lexicon goes on. Rather than suggesting men follow their “intuition,” for instance, they’re encouraged to trust their “gut.”

These B.C.-based men’s group leaders don’t even necessarily ask men to “support” each other either. Instead, they talk about providing each other with “backup.”

Nor do they overuse the popular word, “healing.”

The workshop leaders find many men respond better to expressions such as “repairing,” “recovering,” “rebuilding,” “getting themselves back” or even “dropping their baggage.”

In the midst of this so-called “mancession,” Westwood and Kuhl are finding other words that men often need to hear in hard times.

They’re helping men “label” their strong emotions, which can so often be “awkward.”

Says Kuhl: “It’s okay in our culture for men to be ‘angry’ and ‘mad,’ but not so much ‘sad.’ “

But unacknowledged “sadness” and “hurt” are often at the root of anger. And so is the emotion that is really anathema for men to admit: “Fear.”

Why do men so often turn to rage in their workplaces?

“Men are very loyal,” Kuhl answers.

They find it normal to sacrifice themselves for others.

Men learn through team sports, group-oriented vocations (such as construction, mining and police work) and especially the military that they must never be disloyal.

So when their company starts handing out pink slips during an economic downturn, men, even more than women, Kuhl says, “feel betrayed.”

They not only lose their income, “they tell us they lose a part of themselves,” Kuhl says. “They feel devalued. And they miss the sense of belonging, of being ‘with the boys,’ which can add to feelings of alienation.”

When the workplace going gets really rough, many men who don’t have other men to back them up succumb to loneliness and despair as well as addictions, especially to drugs and alcohol.

It’s often not useful when men share their pain while drinking heavily, says Hoover, who saw its disastrous effects in a fateful evening in a Calgary bar.

“They drink so they’ll feel more comfortable talking. It eases the anxiety of sharing their stories. But they don’t really feel heard,” says Hoover.

“And, even if they’ve had a meaningful conversation, they often later forget what was said. There is no emotional memory when you’re inebriated.”

Separate from drugs and alcohol, what about the other common way men in trouble have for finding support: through women?

THE DOUBLE BIND

What can the women who love men do to help their struggling partners, relatives, friends and sons? Not as much as many might think.

Spouses of men are often in a double bind, says Kuhl. When men express sadness and hurt, many women want to take care of them.”But,” Westwood says, “women can’t be both partners and helpers to men.”

To a greater extent than many have been thinking in recent decades, Westwood believes men have to connect with each other to rebuild themselves.

North American society lacks decent male initiation rites.

As a result — paradoxically, Green says — it is often the personal crisis of a job loss, divorce, or bankruptcy that tosses many men into what he calls “an unconscious rite of passage.”

WHAT’S A HEALTHY MALE?

“We’re suddenly thrown into a strange and alien situation, in which we don’t know if we’re going to survive or not.”

Rather than giving up on themselves, as many older men do, Green, 66, urges men to seize on a personal calamity to take a “hero’s journey” and discover “their own truths.”

Since our culture does not offer many models about what it means to be a healthy male, Green says men going through job or other crises soon learn “they can’t just get their identity off the rack. They have to design their own clothing.”

Green, Kuhl, and Westwood are convinced one of the best ways for men to restore themselves to health is with the help of a community of emotionally courageous men.

Most men, especially firefighters, soldiers, tradesmen and police, find it easy to be physically brave, says Green. But many men tend to be more awkward about feelings. Still, Green has seen emotional bravery when he has worked as a therapist with groups of Metro Vancouver firefighters.

“They always honoured the guy who jumped into the emotional fray,” Green says. The firefighters were in “awe” of colleagues who were willing to go to deep emotional places.

Bly had it right when he said that struggling men can be restored when they come together in shared grief to tell their often-difficult stories of feeling trapped, devalued or half dead. Many believe it’s best if alcohol isn’t a big part of it.

If the sad, angry professional men who fell into a savage fight in a Calgary bar had the chance to honestly talk about their soul-destroying vocational pain without using alcohol, Hoover thinks the outcome could have been much more transformative.

Even in this gender-confused culture and often-cruel economy, real men don’t have to be one-dimensional; they don’t have to choose between being either hyper-competitive “success objects,” or so-called “Sensitive New Age Guys (SNAGs).”

There are at least a few well-known male role models in North America other men could look up to.

Former Canadian general Romeo Dallaire, who overcame post-traumatic stress disorder to champion human rights, could be one of them, say Kuhl and Westwood. They also name international AIDS activist Stephen Lewis. Both men have “stood alone” for justice and the dignity of their fellow humans.

REAL MEN OUT THERE

Perhaps even U.S. President Barack Obama, says Westwood, could be on the list of high-profile men who could serve as models. After all, the U.S. leader is in the fight of his country’s life for global disarmament and medical care for all.

Maybe Dallaire, Lewis and Obama are not as unique as our culture thinks, however. As Westwood et al suggest, there could be many more real men out there than is normally believed; honest men leading honourable lives.

© Copyright (c) The Vancouver Sun

Palatial Point Grey home will be city’s most expensive

Saturday, November 14th, 2009

The home – 45,000 square feet, including pool, deck and squash court – is being built for an unknown owner

Gerry Bellett
Sun

A massive home is taking shape on Belmont Street near the University of B.C., on Nelson Skalbania’s former property. Photograph by: Ward Perrin, Vancouver Sun

A 25,000-square-foot mansion being built on billionaires’ row in Point Grey is likely to be the most expensive home in Vancouver when completed.

When all the mansion’s add-ons are included — a 13,534-square-foot lap-pool, a 4,705-square-foot squash court and a 665-square-foot porch — the whole thing comes in at almost 45,000 square feet of development.

It is being built at 4707 Belmont Ave., a 1.7-acre property once owned by the flamboyant Nelson Skalbania, whose financial wheeling and dealing during a career as one of Vancouver’s high flyers would inflict vertigo on most chartered accountants.

The person it is being built for isn’t named in any of the public documents. The buyer bought the property in October 2005 for $8.7 million cash.

West Vancouver realtor Elaine Andrews, who acted for the buyer, said she couldn’t disclose the person’s name.

“I can’t break client confidentiality,” she said.

All that is known from the documents is that the property is owned by Pisonii Limited, a company with a Geneva post office box and a British Virgin Islands address.

However, the documents show that the Belmont Avenue property now has an assessed value of $11.5 million, while the development permit taken out at city hall shows construction of the mansion and its bunker-like basement was estimated at $20 million when the permit was issued in December 2006.

This gives a total on-paper value of $31.5 million.

This would eclipse the value of Vancouver’s current most expensive residence — 4785 Drummond Dr. — which has an assessed value of $26.9 million.

But what the property will actually be worth once this single family home — as the building permit describes it — is built, is anyone’s guess, said Andrews.

“You can put a value on land, but how do you value a house? A house is something that doesn’t always suit everyone. Some people could pay more for it than what it cost to build others might not want to pay as much,” she said.

Vancouver realtor Spice Lucks said she expects the property to be the most expensive in the city by quite a bit.

“This will be the most opulent home in Vancouver in terms of size and grandiosity. The owner will have the biggest fishbowl in the city,” she said.

According to the building permit, the house is listed as two-storey building, plus basement and a built-in three car garage.

The main floor will be 9,063 square feet, the second storey 5,917 square feet and the basement, 10,512 square feet.

Andrews said the property provides unmatched views of the Strait of Georgia, Bowen Island and Vancouver.

“It’s a great piece of property.”

© Copyright (c) The Vancouver Sun

Rental scams await Olympic visitors

Friday, November 13th, 2009

Houses up for sale often used in bogus listings

Damian Inwood
Sun

The Better Business Bureau is warning renters to watch out for online Olympic rental scams — after a U.S. group of sports fans was almost bilked out of $2,000.

“Online classifieds like Craigslist have made it easier for people to find things like home rentals, but the listings are not vetted and [are] prone to scams,” said Lynda Pasacreta, the bureau’s president.

“People from across the world want to come to Vancouver-Whistler for the Olympics and, with a short supply of accommodation, it is a recipe for disaster.”

According to the bureau, phony ads for rental properties across the province are cropping up, aimed specifically at stealing money from unsuspecting renters.

One RCMP report said that the U.S. group had tried to rent a Whistler property and was asked to send a $2,000 deposit via wire transfer to secure the property.

The bureau said that Western Union halted the transaction because of a problem with the information provided by the bogus landlord.

The scam victims were told they would receive the keys to the rental home after wiring the deposit.

When the victims asked if they could check out the property first, the landlords claimed that they were out of the country and could not show the house.

The bureau said homeowners are sometimes shocked when they answer a knock on the door, only to find people standing there who are planning to move into their “new rental home.”

Often the real homeowners have had their house up for sale and scammers stole the photos for a bogus listing, the bureau said.

It recommended people use the official Olympic accommodation website at www.2010destinationplanner.com.

© Copyright (c) The Province

B.C. real estate sales to surge 20% this year

Friday, November 13th, 2009

Sun

B.C. residential sales projected to increase by 20 per cent this year and a further eight per cent in 2010. Photograph by: Glenn Baglo, Vancouver Sun files

VANCOUVER – British Columbia’s real estate sector is in the midst of a sharp rebound, with residential sales projected to increase by 20 per cent this year and a further eight per cent in 2010.

However, rising prices are threatening to “erode affordability,” meaning demand for new homes may ease, according to a B.C. Real Estate Association release.

Officials predict that the 20-per-cent surge will mean that 82,900 homes will be sold this year, up from just 68,923 units sold the year before.

Sales are expected to climb to 89,600 units next year.

“A sharp rebound in consumer demand turned a potentially dismal year into a very strong year for home sales,” said Cameron Muir, BCREA Chief Economist, in a news release. “Vancouver and Victoria, in particular, are posting near record unit sales this fall.”

Experts say the average annual MLS residential price in the province is expected to post a new record this year, rising two per cent to $463,200 and is forecast to climb an additional four per cent to $482,800 in 2010.

“Recovery in the BC economy will unfold gradually next year,” Muir said. “With sales prices in some markets flirting with record highs, affordability constraints will limit home price inflation over the next year.”

Meanwhile, in Vancouver the housing market is experiencing a dramatic rebound, according to the Real Estate Association.

“MLS residential sales increased threefold January to October on a seasonally adjusted basis, and is trending on record levels,” report said. “A marked increase in affordability during the spring induced many potential buyers into the market and the resulting momentum quickly turned a buyer’s market into a seller’s market with upward pressure on home prices.”

However, “rising home prices are again eroding affordability and the demand that welled up last winter during the height of the financial crisis is now largely expended.”

This means the pace of home sales recorded this autumn will likely moderate over the coming months.

© Copyright (c) The Vancouver Sun

Metro Vancouver home builders ease off discounts in hot market

Friday, November 13th, 2009

New-home prices rose by 1.4 per cent in September, the greatest jump seen by Statistics Canada

Derrick Penner
Sun

The rebound in Metro Vancouver’s resale real estate markets allowed new-home builders to take back a little bit more of the discounts they had to give buyers earlier in the year to make sales, recent figures from Statistics Canada show.

New-home prices edged up 1.4 per cent in September from August, according to Statistics Canada’s new housing price index, but are still some 6.4-per-cent lower than prices a year ago.

“What I tell people is that we were probably reducing prices 15 to 20 per cent across the board,” Neil Chrystal, president of Polygon Homes Ltd. and president of the Urban Development Institute Pacific.

“So obviously, at six per cent [down, the discounting] is a lot less.”

The 1.4-per-cent increase from August to September is the biggest mont-to-month jump among the urban markets that Statistics Canada surveys.

In its report, Statistics Canada said new-home prices rose in Vancouver as builders moved into new phases of development.

Chrystal added that heavy sales activity over the summer, propelled by buyers locking into rock-bottom mortgage rates, allowed developers to “charge a little bit more.”

He estimated that for a lot of cases, where builders had to discount prices earlier in the year on homes that were already built, they would have been unable to recoup their construction costs.

Now, however, as builders have been able to work in lower construction costs, Chrystal said many builders have gone from “losing money to probably making a little bit.”

“It’s still very hard to push your prices up too far,” Chrystal added, “[and] I think certainly there are areas that aren’t doing as well as others.”

Peter Simpson, CEO of the Greater Vancouver Home Builders’ Association, said there is an element of “recouping” the discounts builders had to make earlier in the year to maintain sales, but some of their own costs are also rising again.

Simpson said some prices for materials are on their way up again, development cost charges levied by municipalities are also rising, and land prices — which had dropped considerably during the months of the downturn — are recovering their values as well.

Even tradespeople who are “still working for less than they were at the peak,” are starting to see opportunities to raise their rates, though stiff competition for jobs is helping to keep their rates down.

Across Canada, the new housing price index rose 0.5 per cent during the month — the biggest monthly increase since January 2008 — following a 0.1 per cent gain in August, and more than economists expected.

After Vancouver’s increase, Ottawa-Gatineau showed the next biggest rise at one per cent. Calgary was 0.6 per cent higher, and Toronto, Oshawa, Ont., and Saskatoon were all up 0.5 per cent.

The biggest declines were in Windsor, Ont., down 0.7 per cent, Sudbury, Ont., and Thunder Bay, Ont., both down 0.5 per cent, Victoria, off 0.2 per cent, and Edmonton, where prices were 0.1 per cent lower.

On an annual basis, the housing price index was 2.7 per cent lower in September, down from 3.1 per cent the previous month.

© Copyright (c) The Vancouver Sun

On Line Advertising – 81 per cent of marketers plan to boost spending online

Thursday, November 12th, 2009

81 per cent of marketers plan to boost spending online

Matt Hartley
Sun

The recession has forced marketers to rethink how they’re divvying up their advertising budgets, allocating more money than ever to digital marketing, a new survey shows.

Thanks to improvements in technology, the economic downturn and increasing demand from their audiences, 81 per cent of marketers said they planned to increase their spending online, while 49 per cent said they expected to boost what they were shelling out for mobile marketing on cellphones and smartphones, according to a Media Mix survey from Ipsos Reid, presented Wednesday at Marketing Week’s Digital Day conference in Toronto.

“We’re seeing a shuffle in the deck,” said Steve Levy, head of Eastern Canada market research for Ipsos Reid, who added that the survey’s results were more of a barometer for looking at the year ahead rather than in the rearview mirror. “We’ve been seeing a shuffle in the deck for some time, but it seems like it’s gaining pace.”

Advertisers said they planned to cut their spending on traditional media in the coming year, with 41 per cent of advertisers expecting to cut back on print marketing, while 26 per cent anticipated slashing their spending on radio ads and 22 per cent planned to pare back their television advertising budgets.

“In a lot of senses, the tough economy has been pretty good for digital marketers,” said Adrian Capobianco, president of Toronto marketing firm Quizative Inc. “The tough economy has challenged inertia. Everything is being evaluated. New things are being evaluated and what you’ve done for the last 10 years is being evaluated in the same way. The dollars are shifting.”

Ipsos Reid conducted the Media Mix survey in early September in conjunction with the Canadian Marketing Association and Marketing magazine, polling 540 Canadian marketers and agencies.

In a separate survey, Ipsos Reid found that Canadians are warming up to Twitter, but that the social-networking phenomenon has a long way to go before it reaches Facebook-like levels of familiarity.

About nine out of 10 Canadians have heard of Twitter, up from just 26 per cent of Canadians who were aware of Twitter back in March, according to the survey, unveiled at the conference.

However, only five per cent of Canadians say they are active users of the micro-blogging service, where users can post updates about what they’re doing in 140 characters or less. Still, that’s up from the estimated one per cent of Canadians who were using Twitter in March.

“If Facebook is mainstream, Twitter certainly is not,” Levy said. “It’s not uncommon that sometimes there is a gulf between what people know about, or more importantly what they think they know about, and what they do.”

Although Twitter has experienced meteoric growth over the past 18 months — the site boasted nearly 60 million worldwide visitors in September, according to ComScore Inc. — it still trails Facebook’s estimated 325 million global users. In Canada alone, there are more than 12 million Facebook users.

While Canadians are increasingly embracing the Web and social media, advertisers are still figuring out how to market to them online.

Although more than $1.6 billion was spent in Canada on online marketing in 2008, marketers only allotted 11 per cent of their overall budgets to Internet advertising, according to the Interactive Advertising Bureau of Canada.

© Copyright (c) The Vancouver Sun

More dollars bound for digital advertising: survey

Thursday, November 12th, 2009

81 per cent of marketers plan to boost spending online

Matt Hartley
Sun

The recession has forced marketers to rethink how they’re divvying up their advertising budgets, allocating more money than ever to digital marketing, a new survey shows.

Thanks to improvements in technology, the economic downturn and increasing demand from their audiences, 81 per cent of marketers said they planned to increase their spending online, while 49 per cent said they expected to boost what they were shelling out for mobile marketing on cellphones and smartphones, according to a Media Mix survey from Ipsos Reid, presented Wednesday at Marketing Week’s Digital Day conference in Toronto.

“We’re seeing a shuffle in the deck,” said Steve Levy, head of Eastern Canada market research for Ipsos Reid, who added that the survey’s results were more of a barometer for looking at the year ahead rather than in the rearview mirror. “We’ve been seeing a shuffle in the deck for some time, but it seems like it’s gaining pace.”

Advertisers said they planned to cut their spending on traditional media in the coming year, with 41 per cent of advertisers expecting to cut back on print marketing, while 26 per cent anticipated slashing their spending on radio ads and 22 per cent planned to pare back their television advertising budgets.

“In a lot of senses, the tough economy has been pretty good for digital marketers,” said Adrian Capobianco, president of Toronto marketing firm Quizative Inc. “The tough economy has challenged inertia. Everything is being evaluated. New things are being evaluated and what you’ve done for the last 10 years is being evaluated in the same way. The dollars are shifting.”

Ipsos Reid conducted the Media Mix survey in early September in conjunction with the Canadian Marketing Association and Marketing magazine, polling 540 Canadian marketers and agencies.

In a separate survey, Ipsos Reid found that Canadians are warming up to Twitter, but that the social-networking phenomenon has a long way to go before it reaches Facebook-like levels of familiarity.

About nine out of 10 Canadians have heard of Twitter, up from just 26 per cent of Canadians who were aware of Twitter back in March, according to the survey, unveiled at the conference.

However, only five per cent of Canadians say they are active users of the micro-blogging service, where users can post updates about what they’re doing in 140 characters or less. Still, that’s up from the estimated one per cent of Canadians who were using Twitter in March.

“If Facebook is mainstream, Twitter certainly is not,” Levy said. “It’s not uncommon that sometimes there is a gulf between what people know about, or more importantly what they think they know about, and what they do.”

Although Twitter has experienced meteoric growth over the past 18 months — the site boasted nearly 60 million worldwide visitors in September, according to ComScore Inc. — it still trails Facebook’s estimated 325 million global users. In Canada alone, there are more than 12 million Facebook users.

While Canadians are increasingly embracing the Web and social media, advertisers are still figuring out how to market to them online.

Although more than $1.6 billion was spent in Canada on online marketing in 2008, marketers only allotted 11 per cent of their overall budgets to Internet advertising, according to the Interactive Advertising Bureau of Canada.

© Copyright (c) The Vancouver Sun