Archive for September, 2016

Fairwinds at Hampton Cove at 5550 Admiral Way Ladner 147 townhomes by Fairwinds Polygon Homes Ltd

Saturday, September 10th, 2016

Polygon’s Fairwinds at Hampton Cove fits the bill for home-hunting pair

Barbara Gunn
The Vancouver Sun

Fairwinds at Hampton Cove

Project address: 5550 Admiral Way, Ladner

Project size: 147 two-, three- and four-bedroom townhomes

Residence size: up to 1,500 square feet

Price: from $649,900

Developer: Fairwinds Polygon Homes Ltd.

Architect: Raymond Letkeman Architects Inc.

Interior designer: Polygon Interior Design Ltd.

Sales centre: 5550 Admiral Way

Hours: noon — 6 p.m., Sat — Thurs.

Telephone: 604-946-8812

Website: polyhomes.com/community/fairwinds

Occupancy: Early 2017

For Melissa Goldie and husband Harry McWilliams, the search for a new home was anything but brief.

They started their hunt about 18 months ago, exploring the options in Steveston, Surrey and Ladner, intent on finding something larger than the one-bedroom condo where they currently live.

At first glance, a townhome in Surrey seemed perfect. It was “beautiful and fit the bill,” Goldie thought — that is, until she glimpsed the view of traffic from the kitchen window.

“[It] was unbearable,” she says, “at least, for the price they were asking.”

Arriving at Polygon’s master-planned Hampton Cove community in Ladner, however, the couple found something that offered everything they were looking for: a townhouse with three bedrooms, two and a half bathrooms, and almost 1,400 square feet of living space — this, in the community’s 147-unit Fairwinds phase.

“Fairwinds has a two-car garage, yard space and is brand new,” the 36-year-old Goldie enthuses. “Nice finishes and well laid out, but the price was the main attraction initially. The area is also a huge draw. The community has a small-town feel.”

Goldie and McWilliams will make their home in a riverside community that’s a short hop from the Ladner core. Hampton Cove, which will ultimately have some 670 homes, primarily townhomes, is steps from Delta’s 16-kilometre Millennium Trail and nestled between a golf course and a marina, which will be redeveloped with a small commercial village, upgraded to accommodate larger boats and renamed the Hampton Cove Yacht Club.

For Goldie, another huge draw of the development is the coming Hampton Club, a 12,000-square-foot residents-only facility that will include an outdoor swimming pool, barbecue and entertainment area, playground, screening room, gymnasium, music rooms and guest suites. Currently under construction, it is scheduled to open next spring.

“I expect we will be at the pool on a regular basis,” she says. “I have a nephew and niece who adore the water and are already looking forward to it.

“I also look forward to the fireside lounge with the pool table, and the ability to hopefully be able to use that for personal events that are larger than my townhouse can accommodate.”

Goldie Alam, Polygon’s senior vice-president of marketing, says Fairwinds is distinguished from Charterhouse — the community’s first phase, now fully sold — in that homes are slightly smaller, has brighter exterior colours, and is “a little more clean-lined and contemporary”.

Homes, painted in a mix of beach-y greys, greens and soft yellows, are “more designed for families and first-time buyers,” she says, and proving to attract people from throughout the region.

“There aren’t a lot of townhomes out here, and the demand is really high,” Alam says.

Three fully furnished display suites showcase the layout options at Fairwinds, which takes a seaside-inspired design befitting its position on the south bank of the Fraser.

Details include picket fences and metal-panelled front doors with porthole windows and polished chrome hardware. Homes will have decks or patios, private yards and double garages.

Inside, residences will have laminate wood flooring in the main living areas, nylon carpeting in bedrooms and blinds on all windows. Ceilings will rise to nine feet on the main floors.

Two colour schemes — ‘Sunrise’ and ‘Sunset’ — are on offer.

Kitchens will be fitted with polished engineered stone counters, imported ceramic tile backsplashes, laminate square-line profile cabinetry, halogen track lighting and double stainless steel sinks.

Main-floor powder rooms will have porcelain tile flooring, wall-mounted sinks and dual-flush toilets, while ensuites will have dual porcelain sinks and large vanity mirrors. The latter will feature either a tub-shower combination or a shower with a built-in bench.

Main bathrooms, meanwhile, will have bathtubs with ceramic tile surrounds, porcelain sinks, engineered stone counters and Grohe faucets.

For Goldie and McWilliams, meantime, a purchase at Fairwinds was a matter of perseverance paying off: they were at the sales centre five nights before sales launched last month. They slept in their van, took turns visiting nearby friends to shower, and walked to a pub for meals. For its part, Polygon brought in sun tents, water and ice cream, as well as takeout from a Ladner seafood restaurant the last night of the campout.

“The process of waiting in line created an incredible bonding experience with some of our new neighbours,” Goldie says. “It was a really cool experience. I would do it again.”

© 2016 Postmedia Network Inc.

Foreign buyers are not what?s driving the Vancouver housing bubble, economist says

Saturday, September 10th, 2016

Garry Marr
The Vancouver Sun

There’s a housing bubble in Vancouver but it’s not caused by foreign buyers, says a note out Friday from Capital Economics.

Paul Ashworth, chief North American economist with Capital Economics, said media reports showing a decline in housing sales in Vancouver following the implementation of a new tax on foreign buyers is missing a key part of the story.

Sales were down 26 per cent in August, 2016 from a year earlier — a decline that coincides with an additional 15 per cent property transfer tax on foreign buyers that was announced July 25 and took effect Aug. 2. Some in the real estate industry said July sales were boosted by foreign buyers moving transactions forward to avoid the tax.

“Most of those media reports failed to mention that Vancouver home sales were down by an even bigger 27 per cent year over year in July,” said Ashworth. “The foreign buyer tax had very little impact on Vancouver home sales, which have been on a downward trend since February. That supports our claim that, rather than foreign buyers, it is irresponsible lending and rising domestic debt that has been driving Canada’s housing bubble.”

The economist points out that Vancouver sales have declined 40 per cent since peaking in February and show a marked decline in the annual growth rate of house prices in Vancouver. “We would be amazed if sales didn’t fall further over the next six months,” he said.

Ashowrth said the Canadian housing is a tale of two cities, adding Toronto to the theory of inflated markets. He added interest rates, as low as two per cent on five-year fixed rate mortgage, have boosted the market.

“This begs the question, if interest rates are going to remain unusually low, what else could trigger a downturn in Toronto? Our answer to that would be another question: What exactly happened back in February to trigger the slump in Vancouver home sales? It’s true that global financial markets were volatile in February specifically, but the downturn in stock markets was quickly reversed. Since then, stock markets and commodity prices have rebounded, while interest rates have fallen further. That should have been a positive environment for house prices,” said Ashworth.

“The truth is that, for all the talk of so-called triggers, when they get that big, bubbles often end up collapsing under their own weight.”

© 2016 Postmedia Network Inc

Chinese Investors skirting the tax laws with CRA and local governments

Saturday, September 10th, 2016

Loopholes and lax oversight are making it easy for a network of local and foreign speculators to play the system, and, in the process, fuel the steep rise in Vancouver home prices

Kathy Tomlinson
The Globe and Mail

One of the Vancouver homes Mr. Gu flipped sat vacant for three years, in a city where many people can?t find a place to live. (The documents include two orders from the city to clean up the site.) John Lehmann/The Globe and Mail

 

Demetre Lazos says he couldn’t just stand by and watch real-estate speculation, as he puts it, destroy his city.

Convinced that his boss, a local speculator, was dodging taxes and misleading lenders, he decided to act, approaching both the police and the Canada Revenue Agency (CRA) to divulge what he knows. Mr. Lazos, who has built luxury homes in Vancouver for three decades, offered documented evidence of possible fraud and tax evasion.

And yet, as he tells it, both the cops and the tax men blew him off: A CRA official who met him in the lobby of the agency’s downtown office told him to write to Ottawa; at Vancouver police headquarters, he was advised to call the Crime Stoppers hotline. (He did, he says, and got no results.)

“I am very angry at the system,” says Mr. Lazos, who has since quit his job. “I love this country – and it is my country – but I think we are Mickey Mouse.”

And so, next, he came to The Globe and Mail and, over the course of several months, delivered a large, and disturbing, cache of documents that expose how speculators can maximize – and conceal – their profits.

As a result of Globe investigations into Vancouver’s supercharged real-estate market, others have come forward, too, including a federal tax auditor, as well as an accountant who says he regularly files tax returns for wealthy clients who buy and sell houses – and appear to declare far less than they earn. “Canada,” he says, “is like a Swiss bank account” for his clients.

Ottawa says it is studying the issue, and B.C. has brought in a tax on foreigners who buy residential real estate in Vancouver. But those who see firsthand how real estate is traded like stocks and bonds say this isn’t nearly enough. “We have governments that are not doing their job,” argues Mr. Lazos, who acquired his inside knowledge while working for Jun Gang Gu, also known as Kenny Gu, a former civil servant originally from Nanjing, near Shanghai.

Mr. Gu came to Canada in 2009 under Ottawa’s now-defunct immigrant-investor program, which gave permanent residency to applicants who agreed to lend a significant amount of money to the federal government. He started out here as a developer, but the documents show that his business evolved to buying homes – using other people’s money– and then flipping them. His deals are financed with investor money from China and mortgages issued to those investors by Canadian banks.

The papers that Mr. Lazos provided The Globe paint a fascinating picture, revealing a network of players – local and foreign – who are parking money in Canadian real estate. They also show how loopholes and lax oversight make it easy for the speculators to play the system – and profit tax-free – by obscuring their ownership and earnings, all the while treating the properties as commodities, not homes.

Hidden ownership

Many people assume that speculators flip homes very quickly, but Mr. Gu and others have created a unique market in which they hold properties long enough for them to rise significantly in value. The Globe has examined numerous transactions involving properties held for years while prices in the city rose as more investors bought in. Some properties were developed, some rented out, and others left vacant.

Mr. Gu did not respond to several requests for an interview, but Chinese-language contracts with his clients provide key insights into how his system works.

Translated for The Globe, they show that Mr. Gu, or his companies, are hidden – the legal term is “beneficial” – owners of certain properties, even though absentee foreign clients bankroll everything from the down payment and mortgage payments to property-related taxes and other expenses. The homes and mortgages are registered in the names of his clients, their companies or spouses.

The financing Mr. Gu’s companies receive from those clients comes in the form of loans that are not taxable, and that fall within what’s known as “shadow banking” – an unregulated system that has exploded in popularity in China, and now appears to be getting a toehold in Canada. Such “peer-to-peer” loans, as they are also called, sidestep banks entirely, and promise lenders significantly higher returns than they can get elsewhere.

Mr. Gu’s lender clients earn their wealth primarily in China, while coming and going from Vancouver, according to Mr. Lazos. Records show that they give Mr. Gu power of attorney to facilitate everything through his small, nondescript Vancouver office, but his stake in the properties remains hidden. And although he is not licensed to broker mortgages or manage investments, records suggest he does both.

Those records also link him and his clients to activity involving at least 36 properties over the past five years. Yet Mr. Gu, 45, paid next to nothing in taxes last year, while millions of dollars flowed through his business and personal accounts.

An in-depth look at five of his deals this year reveals that he sold the properties for a cool $5-million more, in total, than he paid for them. One of those homes sat vacant for three years, in a city where many people can’t find a place to live. (The documents include two orders from the city to clean up the site.)

In addition, Mr. Gu has billed some clients up to $1.2-million, per property, for “management” and “commissions,” in the last two years. Over that same period, he and his wife have moved large sums of money between their bank accounts, up to $600,000 at a time. As well, Mr. Gu made credit-card payments totalling $310,000 in a brief period. The family’s vehicles include a BMW and a Mercedes.

Tax returns, among the documents, show that Mr. Gu, now a Canadian citizen, reported personal income of $45,865 last year. His wife, Min Tang, reported $23,612.

And yet, Ms. Tang recently bought a brand new house in West Vancouver – one of Canada’s richest municipalities, known for its mansions and stunning views – for $2.1-million. She listed her occupation on the title as “homemaker.” And she didn’t need a mortgage. Records show she bought the property from one of Mr. Gu’s clients – and for significantly less than the market value for other homes in the upscale area.

‘Pervasive and systematic’

Mr. Gu’s three corporations all reported losses, in unaudited financial statements ending last year. Photocopies of some cheques made out to his companies – a fraction of the total – show that those companies received a minimum of $7.6-million in large payments between 2014 and 2016, many marked as “loans” from clients.

When Mr. Gu flips a property, his contracts stipulate that lender clients get back what they put in, plus a set return – 15 per cent in one instance. After the mortgage and the bills are paid, Mr. Gu keeps whatever is left, which, in some cases, appears to be hundreds of thousands of dollars.

According to legal and tax experts, this arrangement would allow him to avoid taxes, because the properties are not in his name. Mr. Gu can also maximize financing, because individual clients applying for mortgages, ostensibly to buy the homes, can borrow more money collectively than Mr. Gu could if he tried to finance properties on his own.

On the tax front, records suggest that the clients classify some of the properties as their principal residences, even though they do not live in them. That’s despite the fact that Canadian rules stipulate that a taxpayer cannot call a home a principal residence and sell it tax-free, unless they purchased it to live in it, and didn’t sell it within the same year.

“If you are buying and selling these homes as a business practice, that is business income and it’s taxable,” says Toronto-area accountant David Cramer, one of several experts The Globe consulted while reporting this story. He suggests that both Mr. Gu and his clients should be declaring that income. “If these guys paid proper taxes, these transactions would not go on as they do,” he explains. “It wouldn’t be nearly as profitable as it is.”

Tax lawyer Jonathan Garbutt estimates that the tax revenue lost through such activity is massive, particularly in pricey Toronto and Vancouver. “I think this is yet another example of non-enforcement of penalties under the law. It’s pervasive and it’s systematic,” Mr. Garbutt says. “Unless it changes, this will get worse. We will have a corrupt system.”

‘This has become a huge mess’

While many Canadians have come to resent the impact of foreign buyers on the real-estate market, the documents suggest that Mr. Gu pocketed much more than his clients did on some of his deals.

In one contract involving a rental property, his client was guaranteed a return of one per cent a month for paying the down payment and property-transfer tax upon purchase. Mr. Gu would collect the rent and pay the mortgage, then keep the rest of the profits when the duplex sold.

Mr. Gu sold the property two years later for $850,000 more than he paid for it, because the market price had jumped by that much. But according to the terms of the contract, his client stood to receive less than $90,000 of that windfall.

Documents show some of Mr. Gu’s clients also pay very little tax in Canada, despite having significant cash flow and assets. For example, in 2014, records show that client Shen Lin Zhang paid $2,594 in Canadian taxes on $59,711 in reported income, while his “homemaker” wife owned and lived in a Vancouver house worth $2-million.

In the same period, Mr. Zhang sold another house worth $3-million and backed the purchase of two more, worth almost $4-million, in deals facilitated by Mr. Gu. Documents show that Mr. Zhang also owns foreign property and has almost $3-million in Canadian and Chinese banks.

Mr. Lazos says that Mr. Zhang earns his living in China. His CRA tax filing shows he is not a Canadian citizen, but he claims in it that he’s a B.C. resident. That allows him or his family members to classify any Canadian property as a principal residence and not report the profit when they sell.

Mr. Zhang declined The Globe’s request for an interview.

A Chinese-Canadian accountant in Vancouver estimates that he has filed tax returns for 1,000 clients just like Mr. Zhang in the past five years. He does not want to be named because he fears repercussions, but says the CRA is partly to blame for lost revenue, because it doesn’t require taxpayers to report the sale of any principal residence.

“Every one of [those client families] has more than one house – two, three, four, sometimes more,” he says. “They don’t have to tell me. The CRA says they don’t have to tell anybody.”

The accountant says that people like Mr. Zhang who work abroad but declare on their Canadian tax returns that they are residents of Canada are legally required to report their worldwide income as well. He says that most, however, do not, and because those financial records are in China, they are impossible to check.

“They say, ‘I just want to pay around $5,000 in tax. How much does that work out to be in income?’ he says. “And then they say, ‘I have this much interest income from money I deposit with the Canadian bank or the company or whatever.’ That’s it.”

“I have in my hands people who claim to be residents. They never live here for more than a month of the year,” he says. “These people can be buying and selling homes and claiming to be a resident all the time without getting into any trouble. The CRA doesn’t look to find out.”

In fact, he believes the problem is so huge that the government should overhaul the tax code to get rid of the principal-residence exemption in its current form, which he acknowledges would be a very unpopular move. And one that would be a political non-starter: If the exemption were removed entirely, millions of Canadians would face the prospect of going deeply into debt – or, at minimum, forfeiting a major portion of their planned retirement incomes.

Another Vancouver accountant told The Globe that she and her colleagues see questionable real-estate transactions all the time, which they believe have contributed to skyrocketing prices. “This has become a huge mess. You have no idea how angry I am,” says Corina Ciortan. “A generation of people has been screwed. It’s so obvious. Everyone I work with is so angry because there is a select group of people who have profited from this.”

Federal figures reviewed by The Globe and confirmed by the tax agency show that auditors discovered $14.3-million in unpaid taxes from 339 individuals and companies last year through increased scrutiny of flips and other real-estate transactions in Vancouver.

A CRA auditor who came forward to The Globe with concerns about enforcement said that that is barely scratching the surface of the dodging going on. “CRA will catch very few people, because the [inexperienced] auditors … have no idea of foreign income and how individuals hide income,” says the auditor, who requested anonymity, for fear of being fired.

“Management has known of this issue for at least three years but did not want to pursue the real-estate flips, because most of the auditees were Chinese in descent. They were scared of being racist … I can confirm this fact, based on meetings held.”

In a statement sent to The Globe, the CRA said that 2,203 files related to real estate were audited last year in Ontario and B.C., and that the agency plans to do “as many or more” next year. “The Canada Revenue Agency takes non-compliance very seriously, and is committed to protecting the fairness and integrity of the tax system,” it says.

Richer banks, poorer Canadians

In addition to holes in the tax system, speculators like Mr. Gu also rely heavily on Canadian financial institutions to give their clients multimillion-dollar loans. “They are using this money temporarily – to make more money – instead of using their own money,” Mr. Lazos says. “Then prices go up. We are making the bank richer and the Canadians poorer.”

Correspondence in the documents that Mr. Lazos supplied suggests that lenders think they are approving mortgages for his investor clients, not for Mr. Gu. If lenders are in the dark, experts say, they may be unwittingly violating anti-money-laundering laws, which require them to know detailed information about all their clients – which, in this instance, should include Mr. Gu.

“If the client defaults, who are they going to collect from? Because they don’t know who the beneficial owner is of these properties,” says Christine Duhaime, an expert on anti-money-laundering laws. “The bank thinks it’s complying with anti-money-laundering laws in knowing its client, but it isn’t. No bank likes being lied to.”

E-mails in the records show that RBC questioned Mr. Gu when it realized mortgage payments from a bank client were coming from Mr. Gu’s business account, but let it continue after the client gave his permission for the payments to continue. The Globe asked RBC about this; it declined to comment.

Meanwhile, more recent documents show that Mr. Gu is moving into more sophisticated ventures. A recent business plan, written in Chinese, suggests he is crowdfunding to buy real estate, a practice that has been under scrutiny by regulators.

The plan states that Mr. Gu finds properties to buy, and his clients cover the down payments. The rest of the money comes from bank financing and money raised through “social finance.” Properties are then flipped, loans paid off, and profits shared by all.

Mr. Gu also persuaded investor clients to lend him a total of $1.4-million so that his company could invest in a B.C. jade-mining operation.

Contracts show that 28 clients were promised a 12-per-cent return if they each lent $50,000 to Mr. Gu’s company for less than a year. That amount is interesting: It matches, to the dollar, the maximum a citizen can take out of China in a year.

Mr. Gu solicited the deals without giving his investors a prospectus, which is required by law unless those investors are close associates or wealthy enough to bear the risk. Records show that Mr. Gu is now under investigation by B.C.’s securities regulator over this scheme.

As a result of The Globe’s inquiries, both B.C.’s Financial Institutions Commission, which regulates mortgage brokers, and the B.C. Securities Commission have expressed interest in the kind of real-estate activities Mr. Gu engages in.

Mr. Lazos says that his whistle-blowing will be worth it only if it jolts Ottawa and B.C. into action. And his reasons, at least in part, lie close to home: “I hate the fact that for my daughter and my grandchildren, there is no way they can own a house in this city.”

Copyright 2016 The Globe and Mail Inc.

Vancouver presales figures breaking records despite softening in real estate market

Friday, September 9th, 2016

Condo presales breaking records

SUSAN LAZARUK
The Vancouver Sun

Presales of brand new condos in Vancouver have never been stronger, even as recent figures show a slump in real estate sales in the wake of B.C.’s new 15 per cent tax on foreign buyers.

Almost all of the presale units in projects under construction downtown are spoken for and sales so far this year have broken records, according to developers. Industry watchers say it’s too soon to tell when or how a slowdown in the resale market will catch up with presales.

At the end of the second quarter there were just 42 presale units for sale in downtown Vancouver, none of which were listed for less than $1 million, according to Fifth Avenue Real Estate Marketing’s second quarter report.
 

However, such figures are rarely represented in statistics describing the Vancouver real estate market.

Metro Vancouver real estate sales are usually measured by the sale of new and old detached homes plus resales of older condos, apartments and townhouses as listed in the realty industry’s multi-listing service (MLS). But, according to developers and the Canada Mortgage and Housing Corp., MLS doesn’t capture the sales of new condos, usually sold as presales before construction is complete or post-construction by the developer through its own on-site sales centre.

And those sales broke records in the first half of this year, according to Fifth Avenue, which analyzed every project under presale.

“This is all the stuff that hasn’t been owned before,” said Fifth Avenue developer Scott Brown. “Years ago, 50 or 60 per cent of the units would be sold at the opening of presales and the developer would sell the rest of the units over the months and after completion. 

“Now, more and more people are buying prior to completion.
 The demand for multi-family units is growing and the supply can’t keep up.”

Almost 13,000 units were presold across Metro Vancouver in the first half of this year alone, surpassing the total for each of the years between 2010 and 2014, Brown said.

From West Vancouver to Aldergrove, the number of presales for the first six months of the year in various multifamily buildings under construction or planning was 53 per cent higher than the same period in 2015.

Brown said presales are on track for more than 18,000 units this year and could even hit 20,000 for the first time. 
He said if there’s a downturn in the market for presales in coming years, it will likely be due to a lack of project launches than the effect of the foreigner tax.

In its report, Fifth Avenue listed several projects across Metro Vancouver, noting three sold out in downtown Vancouver in the second quarter, including Addition, at Hornby and Helmcken, The Jervis at Jervis and Davie, and Concord Pacific’s The ARC Sky Collection.

An “overwhelming number of these sales are not recorded in MLS data” and don’t make it into MLS sales activity figures, said Fifth Avenue.

Robyn Adamache, a senior analyst at CMHC, said the federal housing agency does not record presales, and only records purchases as sales once the building is complete and ready to move into.

She said in July there were only 296 recently completed units for sale across Metro Vancouver, compared with the five-year average of 1,617 available units, confirming Fifth Avenue data. “There’s a very strong demand” for just-built condos, she said.

At the end of July, 99 per cent of completed condo units had been sold — compared with a 76-per-cent average over the previous five years — while 89 per cent of brand new townhouses had been sold, compared with the five-year average of 67 per cent, Adamache said.

At the same time, according to Fifth Avenue Real Estate Marketing’s second quarter report, there were no brand new units available in completed buildings in downtown Vancouver — from the West End to Chinatown — except for the penthouse at the Private Residences at the Hotel Georgia, coming in at $18 million.

The sales activity is driving up the per-square-foot price at the high end for downtown Vancouver properties to an “unheard-of” $1,700 per square foot, according to Urban Development Institute president Anne McMullin. That translates to $1.2 million for a 700-square-foot suite.

McMullin said the new 24-storey Cardero high rise in Coal Harbour, at Cardero and Georgia streets, sold out in two weeks in July at that price per square foot, well above the average of $1,500-$1,600.

She said MLS shows the market has “softened” since May, before news of the foreigner tax, but added that presales aren’t included in those numbers because they don’t fit the criteria of a sale.

“We tried to put the numbers together but because they’re presales and they haven’t closed, it’s apples and oranges,” she said.

The UDI is waiting to see post-tax sales figures to see what effect, if any, the tax will have.

“The softening had started already so it will be hard to say if (a further drop) is because of the tax,” McMullin said.

Brown said the quick presales and low remaining inventory shows considerable demand for new multi-family homes is still present.

He estimated that only one per cent of buyers of presales are foreign investors, and said he’s optimistic the “hangover” from the shock of the foreigner tax will start to lighten by the middle of this month.

© 2016 Postmedia Network Inc

Ravenswood at 39289 Falcon Crescent Squamish 106 three and four bedroom homes by Benchmark Homes

Thursday, September 8th, 2016

WELCOMING FEEL: Every room is set up to appeal to a wide variety of needs and uses for homebuyers

Mary Frances Hill
The Province

Ravenswood

Where: 39289 Falcon Crescent, Squamish

What: 106 three- and four-bedroom homes

Developer and builder: Benchmark Homes

Residence sizes and prices: 1,913 — 2,411 square feet, from $800,000

Sales centre: 39289 Falcon Crescent, Squamish

Hours: noon — 5 p.m., weekends

When Joanne Laurino and her Gannon Ross Design colleagues took on the display home at Ravenswood, Benchmark Homes’s new community of single-family homes in Squamish, they saw it as the perfect opportunity to expand their horizons.

With homes that range from 1,913 to 2,411 square feet, the community attracts people who are downsizing from larger homes in outlying communities, and young families looking to pursue active lifestyles. Considering these demographics, Gannon Ross Design wanted to offer options to fit every taste; the shade and coordination in the finishes come in three colour schemes, for starters.

“We wanted to design the homes with both types of buyers in mind,” says interior designer Laurino, speaking on behalf of the Gannon Ross team. “We felt that the opportunity to have three colour scheme options for these homes would allow the homes to really appeal to a wide range of buyers.”

Gannon Ross takes that design strategy — appealing to a range of needs and uses — to every room in the home.

The master bedroom is as much a sleeping area as it is a lounge space; the furnishings are square and minimalist, so the designers found a balance by by softening up the space with an upholstered headboard and bench.

Laurino says the design team enjoyed planning the open kitchen, dining and living area, and no wonder: Gannon Ross’s arrangement of the dining room area is a standout in the home. They placed a long wooden dining table next to a wall of glass doors and installed a large vertical mirror on the wall to reflect a tableau staged for a small dinner party. Set against the woodwork of the glass doors and ceiling mouldings, the scene itself gives off a sense of contemporary minimalism, with a touch of luxury.

“We think that in order to achieve this look, it is important to have a good mix of sleek pieces and pieces that bring warmth, like the wood table,” Laurino says. “We think that having a good balance between the two allows the space to feel balanced and welcoming to the end user.”

Though esthetics are important, Laurino and her colleagues advise families and mature couples to think of every possible use for each furnishing they bring in to their Ravenswood homes — and ensure that it has at least one function. It’s best to keep hues soft and natural, and use them as anchors for bolder colours.

“Choose neutral palettes for the “big-ticket” items, like the sofa for instance, and then accessorize with patterns and colour. This allows for easier changes as trends change,” she says.

© 2016 Postmedia Network Inc.

Cease and desists letter sent to agent sharing sold data

Thursday, September 8th, 2016

A website that shares Toronto?s sold data with subscribers has been ?temporarily suspended.?

Justin da Rosa
REP

The website torealestatesold.com, which is managed by agent Fraser Beach, posted an online message Thursday that its publication has been temporarily suspended following the receipt of a cease and desist letter from the Toronto Real Estate Board’s legal counsel.

This isn’t the first time the website has received such legal threats.

In March of last year, the website was taken down following a similar letter from TREB.

“In light of recent developments, we fear that making this information available to you, in this form, may be threatening our ability to continue operating as a real estate brokerage,” Beach wrote at the time.

However, a mere month later the website was back up and running.

“The public wants to get more involved and do their due diligence…and determine for themselves what is happening with real estate values,” Beach, the broker of record for Select/Plan Real Estate and the agent behind TOsolds.ca, told REP at the time. “The service was invaluable to them to know what’s really happening in the market place.”

Earlier this summer, TREB was ordered to open its sold data to the public following a competition tribunal ruling. In July, the board said it was appealing that decision.

With the recent cease and desist letter, it’s obvious TREB is still fighting that ruling.

Copyright © 2016 Key Media Pty Ltd

Time of Change for BC Real Estate

Thursday, September 8th, 2016

BCREA Bulliten

other

Download Document

Rank High to be Found Online

Thursday, September 8th, 2016

Search engine optimization can help purchase-ready customers find your website

Chris Johnstone
other

A 2015 study by Accenture found that 23 percent of U.S. consumers who applied for a mortgage in the previous year did so through the internet. These are local customers who researched rates and products, and decided which mortgage company or specific loan originator to work with almost entirely online.

Making a few changes to your company’s digital approach and boosting your website’s search engine optimization (SEO) can make your company stand out in the virtual landscape — and also help you tap into a significant amount of local mortgage volume.

Before we get into the step-by-step process for improving your online footprint, it is important to understand how dramatically SEO has changed in the last year and why this is such a fantastic opportunity for professionals in the mortgage industry. There are two main reasons why new opportunities exist right now.

  • New focus on local customers. The Google search engine switched its local map rankings to feature only three local businesses instead of seven. This means that three loan originators will be put in front of most of the mortgage customers using Google in a particular area.
  • Automated front-page listings. Google started using an artificial intelligence program called RankBrain to help determine which websites to show on the front page. More importantly, RankBrain has learned how to identify purchase intent, so it has the ability to determine when someone is ready to buy based on what they type into the search field.

So, when a local customer inputs a search that indicates purchase intent, Google returns a map showing the location of the top-three local businesses — the three-pack — along with online reviews for those companies.

A recent study by Bright Local shows that 80 percent of all consumers trust online reviews as much as personal recommendations, and 97 percent of consumers ages 18 to 34 read online reviews to judge local businesses. So, a top-three ranking coupled with positive online reviews can help you capture high-quality local leads who are ready to buy. It’s a simple concept, but one that requires significant effort. The return-on-investment once you get ranked, however, can be astounding.

To show up in the three-pack, you first need to set up a Google My Business profile. Visit business.google.com to sign up for your account. It’s free and the initial setup takes less than 10 minutes. Google will send you a postcard to verify your location before your account connects to your website and goes live. A My Business profile is just the first step, however. To maximize your chances at ranking highly enough to generate quality local leads online, you also need to do some research and improve your website.

Keyword research

Many mortgage companies invest tremendous amounts of time and resources into how their websites look but miss the critical step of determining where their customers come from. Having a website is just one small step. You need targeted traffic to help you generate closed deals.

To get the quickest results, you need to determine which searches RankBrain identifies as having purchase intent. Most SEO tools and companies focus on finding search phrases that get the highest volume of searches. You want quality rather than quantity, so you receive fewer calls but convert more closed loans.

You actually can let Google tell you which search phrases will be the most profitable. Start by searching for “[area name] mortgage lender.” Put the three businesses that show up in the map listings into an SEO data tool such as Semrush. These tools can show you the search phrases that drive traffic to the sites you selected.

Make a list of those phrases and input them into Google searches. Save any that produce a three-pack map listing. Now, do the same thing for the terms “loan officer,” “best loan officer,” “top-rated loan officer” and those same variations on the phrase “mortgage broker.”

This simple research technique will quickly give you the 10 to 20 search phrases that generate the majority of high-quality online mortgage leads in your local market.

Strategic planning

To show up on the front page locally, you also must show Google that you are more deserving of a top ranking than your competition. To do this, you first need to figure out how much optimization your local competitors have already done to rank highly in searches.

To reverse engineer how much work it will take to get in front of quality local customers in your market, find a link-profiling tool that provides website ratings. One good option is the MOZ Open Site Explorer. Type in the URLs for your top three competitors and MOZ will show you how well their websites are rated by Google and how many back links they have.

If you then input the URL for your company’s website into the form as well, you can compare the data returned on your site to the information you got on your competitors. This will give you an exact plan showing how much work you need to do to catch up to your competition.

Website overhaul

Your website is the foundation that all your other online rankings stand on. It is almost impossible to show up in the three-pack or even on the front page of search results without a properly optimized website. There is no way to sugar coat this. Structuring your website to rank well is complicated. The results are certainly worth the effort, however.

You have to make the structure, content and html code on your website match the list of keywords that you want to rank highly on. When search engines crawl your site, they need to be told specifically what you want to rank for and why you deserve to be one of the top three businesses to get the traffic. Your content and website structure need to show Google that your business is a leader in the local market and that you are going to provide an excellent user experience to the customers they give you.

Describing the process for analyzing and properly coding your website to rank highly on search engines goes well beyond the scope of a single magazine article, however. If you are serious about overhauling your website to break into the three-pack, you most likely will need to work with a professional marketing company to get a website analysis and ranking consultation. A good marketing company should be able to review your website and give you a detailed report that shows where your website is broken and provide a step-by-step checklist to help you fix it.

Quality links

Optimizing your website isn’t enough to get you in front of your local customers. With hundreds of mortgage companies that can show up on the front page of a search, how does Google determine who appears there? Think of it as a popularity contest. Google wants to find popular local businesses that provide a good user experience and, ultimately, make the end customer happy.

Online links to your website are an incredibly strong signal to Google that your website is relevant, current and useful. A link is created when another website references your site with a link that people can click on to go visit your site. The theory is that the more quality links that point back at your site, the more reputable you are and the higher you rank.

There are three main types of links: location, relevance and quality. Every time you sign up for another website you create a type of back link. On an ongoing basis, you need to sign up for local business directories, review sites and mortgage-related websites. You also should make sure you are listed on sites like the Better Business Bureau, local chambers of commerce and other professional associations. Every link gets you one small step closer to your front-page ranking.

Online reviews

In today’s market, online reviews are crucial to your success. Online customers have been trained to look for reviews on almost every transaction they make. Google, Facebook, Amazon, Trip Advisor and many other large successful online companies focus on reviews to help consumers make purchase decisions.

Your online clients will be looking for online reviews about you. In addition, reviews will help you secure that top-three ranking. Toward this end, you should focus on getting reviews on your Google My Business page until you are the top-ranked mortgage professional in your market. Then, when you show up in the three-pack, you will be the top choice among the top three.

A simple flyer explaining how to leave a review on your Google My Business page tucked into customers’ closing documents is often enough to start producing an influx of five-star reviews.

© 2016 Scotsman Guide Media.

Strong housing making Vancouverites millionaires – in theory

Wednesday, September 7th, 2016

Ephraim Vecina
Canadian Real Estate Wealth

In the latest edition of its WealthScapes analysis, marketing services firm Environics Analytics noted that Vancouver has become the first “city of millionaires” in Canada thanks to the vibrant engine of a red-hot real estate market.

The study revealed that Vancouver’s average household net worth reached $1,036,202 over the past year. This corresponded to a 4.3 per cent growth in the national average household net worth (up to $680,098) and a 6.3 per cent increase in B.C. households’ net worth (up to $883,049) during the same period, The Globe and Mail reported.

Theoretically, this makes Vancouverites extremely wealthy compared to the rest of the country, considering that the increase in value of their properties outpaces the 4.1 per cent growth rate (up to a $133,170 average over the last 12 months) of household debt nationwide.

However, the report added that consumers and industry players should remain vigilant of troubling developments bubbling just beneath the surface.

“Canada is really a tale of two economies at the moment,” Environics Analytics vice president of economic data Peter Miron said. “We saw the oil-based provinces, especially metro centres, really taking a beating relative to the rest of Canada. Those provinces are facing significant headwinds. They might not necessarily be in a recession, but they are definitely struggling.”

“The big worry on our radar at the moment is Vancouver,” according to Miron, who developed the WealthScapes analysis. “It’s basically only real estate that’s fuelling growth in Vancouver.”

And while no signs of a major crash are apparent at the moment, Miron cautioned that the new foreign buyers’ tax in B.C., the sluggish performance of oil, and the possibility of the U.S. Federal Reserve raising interest rates will all play a role in determining the actual value of Canadians’ assets in the near future.

Copyright © 2016 Key Media Pty Ltd

Investor responds to criticism about popular housing investment type

Wednesday, September 7th, 2016

Justin da Rosa
Canadian Real Estate Wealth

Following an investigation that argued rent-to-own deals are risky for tenants, one expert in that space responds.

“ … these rent-to-own agreements reside in a gray area of the law, the New York Times wrote in its report, entitled Rent-to-Own Homes: A Win-Win for Landlords, a Risk for Struggling Tenants. “An examination by The New York Times of contracts and court filings, as well as interviews with housing lawyers and more than a dozen of Vision’s customers across the country, found that these deals are risky, lack consumer protections and may not be enforceable in some states.”

The report, obviously, focuses on the American rent-to-own market. However, with so few resources about the practice, it’s likely Canadians interested in researching R2O may find it and believe the strategy is just as risky in their own market.

Jim Pellerin, an investor, coach, and owner of Innovalty Investments, told Canadian Real Estate Wealth tenants should work with reputable companies to ensure the contract benefits both tenant and renter-buyer at the end of the agreement’s term.

“A standard rent-to-own transaction is simply a Lease Agreement with an option to purchase the property at a future price,” he said. “This option is secured through an Option Agreement and is done so by the tenant paying an option consideration when the option agreement is entered into. These are valid contracts available through any licensed real estate office.”

The Times report also found many tenants are stuck with repair costs – even if they don’t end up purchasing the home.

“Most tenants walk away with nothing, having sunk money for rent and repairs into homes they had once hoped to own,” the report said. “Others faced surprise evictions, having signed a contract that did not disclose what repairs were needed, yet set a deadline for making sure the home was up to local housing code. As different tenants move in and out of the same property over the course of years, many homes fall further into disrepair.”

Pellerin confirmed rent-to-own tenants are responsible for home maintenance.

However, he argues reputable investors ensure homes are habitable and in good shape prior to the renter-buyer moving in.

“My experience is that most tenants end up purchasing the property if they are dealing with a reputable rent-to-own company. All of our properties require an onsite inspection prior to the tenant moving in. They are also strongly encouraged to conduct a full inspection by a licensed property inspection,” he said. This is a protection for the tenant and is a small price to pay to ensure the property is sound.

“A rent-to-own transaction should be viewed as if the tenant is purchasing the home and would be comfortable purchasing the home in the current condition.”

Copyright © 2016 Key Media Pty Ltd