Driving.ca will provide vehicle shoppers with access to thousands of listings from dealers, classifieds
Patricia Cancilla
Sun
Consumers have a new online tool to help them buy or sell a new or used vehicle with driving.ca, a new automotive website from CanWest MediaWorks.
The site, which launches today, “provides vehicle shoppers with access to thousands of listings from dealers and from the classified ads in our newspapers across the country,” says Laura Pearce, general manager of driving.ca.
“Shoppers can search by make and model or by body type or even use Instant Search to get to common listing categories such as vehicles under $15,000, in just one click of the mouse. In addition, driving.ca features a new vehicle configuration tool that allows you to build your dream car and even see what colour you would look best in.”
The new driving.ca website complements CanWest’s newspaper driving sections.
“The local newspaper driving section allows consumers to browse for the vehicle they are looking for … then, consumers can go online for more details — full feature lists, multiple photos, digital and video advertising on specific vehicles or on dealer specials,” says Pearce. “Driving.ca is a great extension of the paper because it is available any time people are shopping for their next vehicle.”
And if someone is searching for a road test that appeared in their local driving section but can’t locate a copy of the newspaper, driving.ca can help them track it down.
“We have a comprehensive database of vehicle reviews and road tests from our newspapers across the country,” says Pearce. “We have an easy-to-use comparison tool that allows you to compare up to three vehicles side by side so you can make the right purchase decision.”
The site also allows users to search for road tests by their favourite writers. Automotive news and industry events can also be found online.
And what good is a website if one can’t comment on, well, just about anything automotive-related? Readers can make their feelings known by participating in driving.ca polls and soundoffs featured regularly on the new site.
© The Vancouver Sun 2005
