THIND Properties receives three finalist nods
JODIE WARREN
The Province
A finalist in three Georgie Award categories for its highly successful Pixel project in Burnaby, THIND Properties Ltd. is gearing up to launch its biggest development to date: Lumina.
Located at on the south side of Beta Avenue in Burnaby’s Brentwood area, Lumina is a fourtower residential project that is just minutes from the Brentwood Town Centre Sky-Train station.
Bonnie Leung, sales and marketing manager for THIND, says homes in Lumina will have many features that will set it apart from other condominiums in the region. “We will be offering fullsized appliance packages from Bosch, air conditioning in all units, and very spacious floorplans with nine-foot ceilings,” she says, noting that these high-end features still come with an affordable price tag. “Lumina is going to be ‘Brentwood’s best value’,” she says.
The target market for the homes, which come in one-, two- and threebedroom configurations, is chiefly younger buyers. “We feel that the younger demographic will find the location to be very appealing,” says Leung. “Brentwood is quickly becoming known as the ‘new downtown’. It has great amenities, access to transit and less than half an hour to downtown Vancouver. In addition, you are getting much more space than you would in a typical Vancouver condo.”
The project, which will feature extensive landscaping, including garden plots and walking paths, is also walking distance to schools, parks, grocery stores, restaurants and Brentwood Mall, which is undergoing a massive redevelopment.
THIND plans to begin marketing homes in the first tower of Lumina in early 2017. Those interested in registering can do so by visiting the project’s website at: www. luminabrentwood.com.
THIND’s marketing efforts for Lumina will likely be as impressive as they were for Pixel. That project has earned the company recognition as a finalist for Best Advertising Campaign, Best Sales Centre, and the Grand Georgie category for Marketing Campaign of the Year. The 101-unit residential project, which consists of a four-storey building with ground-level commercial space, is located on Kingsway and Gilley between Metrotown and Edmonds. Key features of Pixel include well-designed, smart floor plans, low maintenance fees and in-suite flex space that can easily be converted for an office or guest room.
Leung says the campaign for Pixel, created in partnership with MAC Marketing Solutions, focused on the building’s name, which was in turn inspired by the building’s design. “When you look at the building from a distance, the windows and balconies look like pixelated images,” she says. “So we created the brand from that image. It had a very fun feel to it, and the incorporation of pink in the logo really made it pop. The brand was very identifiable and contributed greatly to success of Pixel, which sold out very quickly.”
She adds that the Georgie nomination is greatly appreciated by THIND, which has been building homes – from single-family to condominiums — in the Lower Mainland for 20 years. “The year 2016 has been incredible for THIND, from the success of Pixel to the birth of Lumina,” she says. “We’re beyond thrilled to end the year by becoming a finalist in three Georgie Award categories.”
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