Sun
Google Inc. and CanWest Global Communications Corp. subsidiary Canada.com announced Monday they were teaming up on an Internet search and advertising partnership.
The multi-year partnership will provide Canada.com users with content and search related advertising, while offering Google’s advertisers access to Canada.com’s extensive reach across the country, the companies said.
“With almost three million unique visitors a month, Canada.com provides an excellent media vehicle for our advertisers who are looking to penetrate the Canadian marketplace,” stated Wendy Muller, head of Canada ad sales and operations for Google.
“This alliance will broaden our reach into this important market, and maintain Google’s ongoing strategy of partnering with market leaders.”
The companies didn’t release financial details of the transaction, but said ad revenue generated from the partnership will be shared.
“Our goal is to partner with tier-one companies to deliver the most innovative and effective offerings for both consumers and advertisers,” said Arturo Duran, president of interactive and business integration for CanWest MediaWorks Publications Inc.
“Partnering with the world’s best known search engine underscores this commitment, helping us to both grow our revenue base and maintain our position as Canada’s leading online destination for news and information.”
Canada.com has a network of sites which includes driving.ca, remembering.ca and working.com. It has almost three million visitors to its sites a month.
© The Vancouver Sun 2006
