Scott Forstall, senior vice-president of iPhone software at Apple Inc., speaks during Apple’s Worldwide Developers Conference in San Francisco, California Monday.


Thursday, June 11th, 2009

But cost of the telephone without the contract has not been released

Gillian Shaw
Sun

Scott Forstall, senior vice-president of iPhone software at Apple Inc., speaks during Apple Inc.’s Worldwide Developers Conference in San Francisco on Monday. Photograph by: Robert Galbraith, Reuters

Rogers Wireless turned to social media this week to build buzz around the arrival of Apple’s new iPhone 3G S on June 19.

Instead of the usual press release, the company’s social media guru Keith McArthur told followers on his Twitter network that Rogers and Fido will be selling the new 16-GB iPhone for $199, with the 32-GB model at $299, both with a three-year voice and data plan.

Rogers hasn’t yet announced a price for the phone without the contract subsidy.

Rogers is also bringing back the six-GB for $30 a month data pricing that it offered as a promotion when the iPhone 3G first arrived in Canada last year. That pricing is also available with the new Google Android-powered phones introduced in Canada by Rogers last week, but only until July 1.

McArthur said the latest promotional $30 for six-GB data plan linked to iPhones is effective starting immediately both with Rogers and Fido. No end date was announced for the pricing.

The 8-GB iPhone 3G will drop in price on June 19 to $99.

There is some bad news for Rogers customers who bought the iPhone 3G when it came out last year: The company’s hardware upgrade subsidy is usually only available two years into a contract, according to McArthur.

Rogers also announced a limited-time offer for customers who upgrade to iPhone OS 3.0. For customers who subscribe to a data plan that includes at least one GB of data, the wireless data used through tethering the phone to a computer to use it as a modem will be included in the plan’s volume of data at no extra charge at least until the end of this year.

THE LATEST BRIGHT, SHINY THING

Apple’s new iPhone 3G S has a number of advantages over its predecessor, including:

– Three megapixel auto focus camera with a camcorder for video recording that can be edited on the iPhone.

– Longer battery life.

– Voice control that offers handsfree operation for the iPhone and iPod functions.

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